About Us
Vicious Cycles Inc is a Durham-based cycle workshop founded by a few like-minded individuals in late 2010. Our mechanics build the bikes and man the workshop. Our customer service staff attends to the day-to-day operations. We hope to create and foster a strong passion for the local biking scene because each and every one of us is a biking enthusiast.
We believe that every machine should be an extension of its owner. We believe in the significance of individualism. We believe in the stories between your cycle and you. We believe in having fun. No matter the circumstances, we bike hard and we bike often.
You get on your bike, you ride, you fall, you might get pulled over, you overcome it all and you ride again. It’s a Vicious Cycle! So make it worth the while, don't just be part of the numbers.
We cater to clients who want our bikes. Most are passionate about biking and see it as part of a lifestyle. This might mean they are competitive, like to style their vehicles, incorporate biking into their daily lives for transportation, or may just be a weekend warrior. Many members visit the site to place orders and to see the new stock. Our customers know bikes so they don't need large detailed descriptions about each product but they might be interested in the specs. They just need to see the name, price, and image of the product. We are a business-to-customer organization (B2C). Requirements We want a site where customers can explore new bikes and add-ons that inspire and excite them. We want the world to see how fantastic these machines are. The bikes are the main attraction of this website and everything should be designed around that. The website should convey style, quality, power/speed, and freedom.
Find our nearest location from you on the Location Page.